PT CitraDimensi Arthali is one of the companies in Indonesia that is engaged in the processing of fishery products and frozen seafood manufacturing with the CEDEA brand, located in Muara Baru, Majalengka, Medan & Semarang.
Established since 1995, PT CitraDimensi Arthali is also a pioneer in the processed food industry based on seafood. quality in the production of each of its products, with the application of modern production technology, PT CitraDimensi Arthali has successfully become one of the producers of processed seafood products that are marketed in various markets in Indonesia, Korea Selatan, dan Papua Nugini.
1995
Since 1995
PT. CitraDimensi Arthali was established with a focus on the Indonesian fishing industry. At the beginning of the company's establishment, the Indonesian economy was growing rapidly, creating promising business opportunities for high-quality fishery products. The target market was modern retail which was also growing at that time, as well as star-rated hotels.
2004
Growing
PT. CitraDimensi Arthali began importing surimi-based processed fish products from Thailand and Malaysia.
2013
Strengthening
The company expanded its factory area to 6,000 M2 and built a new, more modern and advanced production building. Automatic machines for crab stick and chikuwa production were imported from Japan. Production capacity soared and market demand for CEDEA products continued to increase.
2013
Expanding
PT. CitraDimensi Arthali expanded its marketing network to new areas on the island of Sumatra. The company grew by more than 30% per year and successfully obtained ISO 22000 and SNI award for medium-sized companies.
2020
Automated Production (Industry 4.0)
In line with the company's growth and the demands of the times, CEDEA built a new factory in Majalengka, West Java. The new factory is operated with automated machines and uses the latest technology in line with industry 4.0 standards.
2022
Market Leader
The company continued to grow and began to promote and advertise on local TV, theme parks, and music events in Indonesia, making CEDEA the market leader among frozen fish producers in Indonesia.
2024
Building a New Factory
PT. CitraDimensi Arthali expanded its company by building a new factory in Semarang, Central Java.
To be a leading player in the ready-to-cook and ready-to-eat food business in Indonesia and a preferred choice in certain global markets.
Actively contributing to a healthy nation by producing nutritious, safe and beneficial food products for all segments of society through innovation and technology approaches and continuous improvement.
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We must run faster to achieve higher growth and be recognized as a winner compared to competitors with similar businesses in Indonesia.
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We must be able and reliable to become part of the global players by being able to export CEDEA products through careful marketing and planning strategies to penetrate certain global markets so that the target is achieved that CEDEA products become the primary choice for the community in the region.
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We must always follow market developments as well as technology, have new ideas for improvement, product innovation and corrective action in process improvement.
CEDEA SEAFOOD is produced by PT CitraDimensi Arthali which is committed to continuously producing the best frozen food from processed fish with the application of GMP, HACCP, ISO 22000, BPOM, Halal.
Kawasan Industri Medan Jl. P Sulawesi 2 Kel. Mabar Medan Deli, Kota Medan Sumatera Utara 20242
Perumahan Prasarana Perikanan Samudera Block N No. 11 - 12, JL Pari Raya Muara Baru Ujung, Jakarta Utara DKI Jakarta 14440
Jl. Raya Cirebon - Bandung Km 35, Sindangwasa Palasah, Majalengka Jawa Barat 45475
Jl. Tambak Aji Raya V No. 9, Tambakaji Ngaliyan, Kota Semarang Jawa Tengah 50185